◎俞智敏
Fight a hobbit for an aisle seat? Get life jacket instructions from a beautiful female elf? Only on a plane to Middle Earth - or in an Air New Zealand safety video.
跟哈比人爭奪走道旁座位?由美麗的女精靈解說救生衣使用方式?這種事只會發生在飛往中土的飛機上,或者在紐西蘭航空的飛安宣導影片裡。
The company’s latest in a series of variations on the usual dull pre-flight safety instructions has lifted a page from J.R.R. Tolkien’s classic "The Hobbit" in the run-up to the world premiere of the film later this month, a bid to attract visitors to the nation where much of the film was shot.
紐航曾數度讓這種通常枯燥乏味的起飛前安全說明影片面目一新,而最新的一段影片則取自作家托爾金名著「哈比人歷險記」中的段落,並且趕在本月底由這部小說所改編的電影全球首映前推出,企圖吸引遊客前往電影拍攝地點紐西蘭觀光。
"An Unexpected Briefing," a play on the movie’s title of "The Hobbit: An Unexpected Journey," features crew members explaining flight safety to passengers embarking on a pilgrimage to Middle Earth, Tolkien’s land of treasure, dragons and magic rings.
這段影片名為「意外的簡報」,不但片名仿效電影「哈比人:意外旅程」,片中的機組人員更向準備前往中土,也就是托爾金作品裡充滿寶藏、惡龍和魔戒之地朝聖的乘客解釋飛安說明。
Director Sir Peter Jackson, who received Academy Awards for the "Lord of the Rings" trilogy, makes a cameo appearance in the four-minute video, playing a passenger among the Orcs, pointy-eared elves and furry-footed hobbits that otherwise pack the seats.
曾因「魔戒」三部曲獲奧斯卡獎的導演傑克森也在這段四分鐘的影片中客串一角,坐在擠滿了半獸人、尖耳朵精靈和毛毛腳哈比人的機艙裡。